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The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right (Hardcover)

The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right Cover Image
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Description


In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners. Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve's stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.

Product Details
ISBN: 9781733959124
ISBN-10: 1733959122
Publisher: Silicon Valley Press
Publication Date: December 10th, 2020
Pages: 211
Language: English